| NATASHA ROSLING |
The constellation of craftsmanship, art, consumer goods and machine was the domain of The Breakers / De Branding. The objects that Feigl and Rosling selected from the Zuiderzeemuseum collection cover the entire spectrum set out above. From ships and ropes, compasses and lamps to statues and paintings. The industrial revolution gradually stripped human labour of its craft. It also disrupted the progressive evolution from tool to utensil to work of art. A blacksmith crafted his own hammers and tongs and because he wrought decorate fencing, and the weapons he made also possessed a certain elegance. Large sculptures and commissioned portraits, editions of saints and signboards were produced in artists studios and, within this context, there was no hard and fast distinction between functionality and beauty. However, with the advent and use of machines, this distinction became increasingly evident. Before the invention of the camera, the difference between visible and invisible could not be objectified. In a similar way, industrial production drove an immovable wedge between the originally progressive transition from tool to art object. Utensils are developed in line with a globally accepted set of quantifiable standards; art, on the other hand, seems solely to have become the terrain of assigned qualities. This crisis in the position of the visual arts is closely linked to the crisis in the current production and economy of consumer goods. After an optimistic start, the objective mission of industrialisation foundered in the contemporary economy of apparent free choice . Although the global development of technology and economics should lead to perfection and quality, instead the diseased fruits of the experience economy are spewed all over us. Truth be told, we only need one type of car and kind of ballpoint pen. Every outward variation of cutlery, folding chairs, telephones or computers is pointless and decadent. As long as industrial products are not purely anonymous and functional, they will continue to blank out the identification of essential human needs. Art can only unfold its essential power once we have literally achieved that super-human level of product development; until which time, it is doomed to a position of critique on the sidelines or the production of commodities. Gijs Frieling, April 2008
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